Companies must embrace the techniques of Collaborative Commerce to be successful.

Braxton (formerly Deloitte Research) has proven that Collaborative Commerce - the process of sharing business processes, decision making, work-flow and data with key business partners - contributes to revenue growth, market share and return to shareholders.

The basics of Collaborative Commerce:

• Business leaders are using Collaborative Commerce techniques to tackle the demands of a tough economy.
• Companies that look for collaborative opportunities outperform those who go it alone.
• Tightly coordinated efforts and shared resources provide significant benefits.
• Collaborative opportunities exist in every important business process.
• An enterprise-wide infrastructure platform is key.
• Collaborative Commerce success depends on early adoption.

Implications for your business:

• Effective Collaborative Commerce depends heavily on technology to enable work-flow, improve information exchange and enable new capability.
• Technology needs to leverage existing technical capability; however, a flexible yet powerful infrastructure platform is required to effectively integrate these processes.

Adapted from a Braxton study "Directions in Collaborative Commerce."